Most people today are potential businessperson. But very few have what it takes to make their dreams a reality. Because of the fear of failing;
- Hold yourself back.
- Postponed the launch date
- Fear to lose the capital
- Lack the motivation to become the boss
- Feel the sense of security in your current position
You, however end up building the dreams of other people.
To be happy during your retirement age, there’s the need to build your own dream along with your day job.
Many 9-5 workers are inpatient to invest in businesses which promises no returns anytime soon. Mostly because their salaries are sitting on a time bomb
But remember that; if you don’t take risk, there will be NO rewards. Also what you haven’t realize is this; your current wage is just one third (1/3) of your output of work.
Your employer therefore bank profits (2/3) out of your sweat while you take one third as salary. Why don’t you break away from this ‘rate race’ and begin writing the wrongs by becoming your own boss?
How can I do this?
The answer to your question is simple; by taking actionable steps necessary to start your very own profitable online business.
The only thing standing your way is YOU, before you put the blame on the government; economy or your parent for not had given you the perfect start.
Just pause for a minute and re-evaluate your ATTITUDE towards WORK.
Building a business from scratch requires substantial investment of your time as well as money.
As a result of your sacrifice, there is an urgent need to be committed to put in the extra efforts to ensure your lucrative online business bring in the returns you need.
Or else, it’s a complete waste of your productive hours.
In an attempt to bring equity and transparency to all my readers (myself included) who didn’t have the opportunity to attend business school?
Let’s take a minute or two and digest what profitable online business (P.O.B) means to this group of readers (the business phobias).
Table of Contents
- 1 WHAT AT ALL IS A PROFITABLE ONLINE BUSINESS (P.O.B)?
- 2 WHY DO I NEED TO START A BUSINESS ONLINE? : EVEN THOUGH MY DAY JOB IS LUCRATIVE.
- 3 THE BEST INTERNET BUSINESS OPPORTUNITIES YOU CAN START TODAY.
- 4 ONLINE HOME-BASED BUSINESS IDEAS YOU CAN START RIGHT AWAY.
- 5 DIFFERENT TYPES OF INTERNET BUSINESSES
- 6 BEST ONLINE BUSINESS TO START WITH NO MONEY
- 7 HOW TO BUILD A PROFITABLE LONG TERM INTERNET BUSINESS.
- 8 19 WAYS TO FIND IDEAS FOR YOUR HOME-BASE INTERNET BUSINESS
- 9 WHY IS KEYWORD OR MARKET RESEARCH IMPORTANT?
- 10 VALIDATION OF YOUR MARKET RESEARCH; THE RIGHT WAY.
- 11 GET A BRANDABLE DAOMAIN
- 12 Buy A Reliable Hosting for your business
WHAT AT ALL IS A PROFITABLE ONLINE BUSINESS (P.O.B)?
Every time you render service or sell products to clients in exchange for a financial gain you’re in business.
The only key to building a lucrative online business is your readiness to serve clients.
There is no business if there isn’t a hungry market for your offerings.
Yet, many people enter into business with wrong motive, make the money and vanish after the launch date. Such is the nature of fake or scam online business.
On the contrary, a profitable (money making) online business is an organization that strive to solve the pain points of it target audience rather than focusing on their selfish gains.
Bill Gate, the humanitarian billionaire is focused on battling malaria on the continent of Africa.
His mission according to the Gate foundation is to help eradicate malaria from the continent to save the many thousand souls that are lost through this disease.
According to the Ghana health service twenty thousand (20,000) people each year die as a result of malaria.
The Gate foundation is not motivated by the amount of money it will generate from the supply of anti malaria drugs to the people living in Africa.
Don’t tell me he’s already a billionaire that’s why he not interested in the money.
But he’s focused on addressing the pain point of the people living on that part of the world. This is the kind of mindset you should incubate now that you’re thinking of starting your internet venture.
Not the hit and run business model. With that out of the way let’s consider the need to start a business online.
WHY DO I NEED TO START A BUSINESS ONLINE? : EVEN THOUGH MY DAY JOB IS LUCRATIVE.
How will you feel when you decide to write your very own paychecks, get time for your kids watch them as they grow, work from your bedroom at your time of choosing, take a vacations as and when you wish and pay your bills on time. Without been ordering around by your pushy boss
These are just tips of the iceberg. ‘When you fail to build your dream today, someone somewhere will hire you to help build theirs tomorrow’.
In the end you will be helping your current boss amass more riches while you languish in poverty. Asking for higher raise in wages and you think that will solve your financial problems.
I don’t think so.
If you’re like me who want to have more for myself, family and give back to the world then its time you re-evaluate you’re thinking.
How long do you want to keep been a servant rather then been called the boss. Technology is advancing and it’s a good thing for us, the lean entrepreneurs.
You can wake up today with an investment of one hundred dollar ($100.00) in your hand and also become a business owner.
How does that sound? Great right, you said!
Taking this path to the city of success comes with a price;
- You have to make a commitment to stick with your online project for a very long time.
- Have passion for what you’re building.
- Be stubbornly refused to quit.
- Keep your social circle small.
- Learn to be an expert in your choosing niche.
- Mingle with eagles rather than chickens.
- Be willing to put your client’s needs ahead of yours.
- Be willing to give all your information to your clients at zero charge (Are you crazy? NO, I mean my words. You are going to reap in thousands folds when you serve your market with value, they will love you and pay for your service)
As you keep doing this, you will be recognized as an expert in what you do. The ONLY way to make legit money online is to give all of your information out for free without a charge. Provide value for your audience and they will intern make you rich beyond your imagination.
Also be willing to serve your audience by putting their needs (try and address their pain points) above yours.
I’m very excited you’ve made it this far, it shows your commitments toward building your internet business.
What have we done so far; we now know some of the reasons why you should have your business running online? Buckle up and let make the journey together to the city of financial freedom.
THE BEST INTERNET BUSINESS OPPORTUNITIES YOU CAN START TODAY.
The internet is filled with opportunities, if only you know where to look. As much as there is legit ways of building a business online, there are also unlimited resources preaching the gospel of getting quick riches. Yet the multitudes are falling victims for such schemes.
You are in luck you found this page, because it’s high time you plug into the prospects of building a legitimate online business and have your share of the trillion dollar pie.
Every day, millions of dollars exchange hands over the internet as a results of the service rendered by freelancers to individuals, small business owners and companies with deep pockets.
To cash in the $$$ there’s the need for you to position yourself well on the web in other to magnetize some of the dollars passing your way.
“An opportunity comes to the prepared mind.”
ONLINE HOME-BASED BUSINESS IDEAS YOU CAN START RIGHT AWAY.
The lists below are some of the legitimate online home-based money making opportunities the internet presents and also comes with some investment of your time and money;
- Affiliate Marketing
- Drop Shipping
- Email Marketing
- Online Tutoring
- Virtual Assistant
- Crypto Currency
- Forex Trading
- Video Blogging
- Sell Online Courses
- Sell Physical Products
- Social Media Marketing
- Domain Flipping
- Sell Used Cloths Online
- Sell Products On eBay or Amazon
- Web Design
- Search Engine Optimization (SEO)
- Sell Books Online …
You see the list is limitless, so is the potential the internet presents.
DIFFERENT TYPES OF INTERNET BUSINESSES
Usually, there are two main types of businesses you can run online namely;
- Short term online business opportunities (Those that generate fast passive income with little to NO investments)
- Long term online business opportunities. (Those that takes time to generate passive income with some initial investments)
BEST ONLINE BUSINESS TO START WITH NO MONEY
Short term internet jobs are the various part time job freelancers do on site like, iwriter, fiverr, upwork, freelancer and guru to mention a few. The jobs found on these job sites have very low pay out ($5- $100 per hr) depending on the nature of the work.
But when you make consistency your focus rather than speed you will see significant earning in NO time. Most of the jobs under this category include data entry, content writing, virtual assistant, Video creation, logo design, etc.
iWriter.com is by far the affordable market place where you can order cheap yet high quality article for your blog. You will be amazed that you can purchase contents for as little as $2 or less. They have three levels of writers, standard, premium and elite.
Depending on the writer’s level and ratings from previous project, your ordered article charge may differ. The entry level writer are in the standard category, however when you’re on budget I suggest you opt for the standard.
The only downside with this category of writers is the time you will spend editing the content delivered.
The premium writers have higher ratings than the standard group, their rates are also relatively high but you will get better content with little to no grammatical errors and spelling mistakes.
Elite writers are the five star generals on iwriter.com. Excellent sentence construction, best of the best well researched content will be waiting for you in your inbox under 48 hrs of your order. With iwriter you ONLY pay when you’re satisfied with your order.
I personally order 90 % of my contents from iwriter. So you’re hunting for contents then I can assure you that it’s the ideal place to take a peek.
Key Takeaway; If writing is your hobby then I encourage you to put your hobby into passive income by becoming an iwriter today. There is lots of webmaster longing to hire you write high quality contents for their websites. Becoming an iwriter will grant you the opportunity to work from the comfort of your home. It’s FREE to sign up for a writer’s account as well as a client’s account. Give iwriter a try today and you’ll thank me later.
Fiverr.com: Fiverr is by far the world’s largest part time job board where every gig cost five dollars ($5). From logo design to affiliate marketing you will find whatever you’re goggling for as little as five bucks.
I have been using fiverr for most of my projects and whenever I clear my workstation I also sell my GIGS there as well.
Hey don’t be alarmed, I’m going to sell you my gigs.
It’s a very lucrative platform to make quick bucks online. You can turn it into a full time job, you only have to deliver on the promises you make in your gig (job listing on fiverr).
Please try not to make empty promises or pushy else you won’t have success on fiver.
The common characteristic about these freelancing boards is this; the higher your ratings, the professional you’re in the eyes of clients leading to more work and more money.
So put all your efforts in delivering your gigs and do not try to cheat the grind.
Remember, it’s your skill set you’re selling so do your best to file all the rough edges. Also if there is a skill you’re lacking now will be the time you begin acquiring such skill set so you can resell it on fiverr.
Key Takeaway; Becoming a fiverr is ideal for you to commence yourself employment journey, get your hands dirty with the knowledge acquired from udemy.com and Lynd.com respectively and take charge of your financial standing now.
Freelancer.com is a freelancing job board where employers hire freelancers to carry out a specific task for them. With your skill sets you should see success in no time.
Do not be intimidated if you’re lacking some technical skill sets like web programming, web design, software development, etc.
With time you can master those high paying skills. However, Data Entry require no special skill aside your typing accuracy and your basic understanding of Microsoft office, there are plenty of work your for you.
Moreover, you should be careful when accepting a job offering on freelancer.com, since most of the employers there are not verified. What does this mean?
Key Takeaway: When bidding on projects make sure your new boss is a verified member of the platform else walk away. Trust me I learned this the hard way.
I ones found this data entry job on their site (at the time I was starting out my freelancing career) and place my bid after signing up.
Hours later I was awarded the contract, with the client’s system login details. I wish you were there to see how excited I was.
The payout was 500 dollars a week (I no it’s not enough to make me rich but in my part of the world it’s a lot of money). I worked my but off, completed the project and waited forever for my five hundred dollars paycheck.
I learned later that scam artists pose as employers, list their own work which they must complete on the site and hand you their login keys for novice like me to do their work for them and they get the greenback in the long round.
It’s only free to join for 30 days and a $10 monthly charge as long as you still use the platform. Be on the lookout for a comprehensive guide on how to use FREELANCER.COM more effectively.
Upwork.com; Upwork unlike freelancer.com is a one of the freelancing job boards consisting of two great job boards merging as one. ODesk.com and elancer.com is now the new upwork.
There is very little to say about this job board since they have security structures to filter spam employer trying to take advantage of the employee.
Ones detected your account will be blocked and as punishment you won’t be refunded your money. Their strictness has purified their platform making both parties at the end.
So if you are now starting out on your freelancing career I highly recommend Upwork for you. I didn’t reecho the services because these platforms offer similar serves.
Drawback: The only downside at upwork is the time spent completing your profile compared to other places.
Be on the lookout for a comprehensive guide on how to use UPWORK.COM more effectively.
Guru.com: Guru is also one of the finest places on the internet where you can find short term online jobs on the internet. You are given access to a whole collection of jobs to choose from.
Flexible payment plans coupled with easy to navigate platform gives them good standings relative to upwork. Guru also offers 30 day free trial and a $ 10 recurring fee every 30 days.
Trust me guru will fill your inbox in just about seventy two hours of your registration and confirmation of your email with job offerings.
Key Takeaway: Do not use your usual email address to sign up for any of these freelancing job boards, create a new mail address so that you don’t miss out on your vital emails.
Please remember this post is not a review of freelancing sites but I’m highlighting the potentials out there. Doing your own research is ideal in affirming or disputing my recommendations.
Now let’s get into the agenda for today, thus building a long term profitable internet business from scratch.
HOW TO BUILD A PROFITABLE LONG TERM INTERNET BUSINESS.
Long term internet business opportunities as the name suggest are the full time work from home jobs that you will find online or start one yourself.
You can be working your 9-5 day job and still build an automated businesses that doesn’t require your physical presence, yet pays better than your day job.
But these opportunities take time to see any significant results. Because the fruit that takes time to ripe tastes best.
The results you see depend greatly on the amount of work you put in establishing an authority in your chosen industry. Assuming you want to start a brick and mortar business, what are some of the taught that comes to mine?
You will first conduct an intensive feasibility studies about the location, products to sell, who to sell your offerings to, the name of your shop and most of it all the marketing angle.
However, the same scenario plays out when you’re building a business that stands tall among its competitors. You will have to go through these six simple steps:
- Brainstorm for business Ideas
- Define your target market through keyword research
- Get a brandable domain name
- Buy reliable hosting
- Decide on a content management system
- Building your web presence
- Watch it grow
19 WAYS TO FIND IDEAS FOR YOUR HOME-BASE INTERNET BUSINESS
I must be upfront with you, finding a brilliant idea for your online business is one of the most important stages in your quest to establish a business online.
It’s the make or break of your business. To start with, you don’t have to think too much before getting a business idea to work with. The enumerated points below will serve as guide for you to brainstorm for your next niche business idea.
- WRITE DOWN YOUR HOBBIES LIKES AND DISLIKE.
To start with, write down all your hobbies, likes and dislikes on a sheet, remember at this stage there is nothing like a stupid idea, who knows your so-called stupid can become the greatest asset you can ever have.
2. WHAT PROBLEMS DO PEOPLE CONSULT YOU FOR SOLUTIONS?
Secondly, re-evaluate yourself by considering the kind of problems your social circles (friends) bring to you for solution. How easy or challenging is it for you to address their concerns. If and only if they are satisfied with your recommendations then boom a business is born.
You can build your business around those questions since they already perceive you an expert on the subject matter that is why they came to you in the first place. Personally most of my social circles come to me with their relationship and dating challenges and I’m able to assist them easily like gulping down a glass of water, even though I am not dating.
- ASKING YOUR SOCIAL CIRCLE.
When everything else fails, ask your friends, wife, family, or others for ideas. If your brain is stuck with ideas, try someone else’s brain for a little bit.
It is the Chinese that says “He who ask a question is a full for Five minute, but he who doesn’t ask remains a full forever”. Set a very simple survey questions for them to answer for example;
- Name 5 items you will pick should I take you to the mall that cost less than 100 bucks?
- What skill set are you lacking right now and will kill to learn giving the opportunity?
- Where do you see yourself in the next 5 years
I hope you get the idea.
- TAKE A LOOK AROUND YOU.
The items you see on your desk, in your room, or anything else within view can often be great root keyword ideas.
- WATCH TV.
Write down the names of TV shows, products sold during commercials, or even the items you see during the TV show. All of these items can be used as seed keywords.
- GO SHOPPING.
Wal-mart (and other stores) holds hundreds of thousands of items, and all of these could technically be a root keyword.
When you are looking at items don’t just write down the exact name of the item, like “Nike AirMax Lebron VII” (although that’s good to write down also); you should also write down the generic item or similar keywords – like “shoes”, “sneakers”, “basketball shoes”, “AirMax”, “Lebron”.
Notice how this one item turned into 6 potential root keywords and could be more.
- USE GOOGLE TRENDS.
If you just can’t think of anything, head on over to Google Hot Trends and see what people are searching for on Google right now.
- USE AMAZON PRODUCTS, CATEGORIES, DESCRIPTIONS, AND BEST SELLERS
Amazon has millions of items, and hence millions of root keyword items. Don’t just look at product names, also use categories and the words you see within the descriptions to spark new ideas. To see the top selling items, browse through the Amazon bestsellers of all the categories.
- USE EBAY PRODUCTS AND CATEGORIES.
Obviously you can browse individual items; however, I have also found categories to be helpful. If you go to this categories listings page on eBay, you will see many more categories than usual. Also, if you click “See All … Categories” you will see much more details. For example, here is the “See All Collectibles Categories” page. Hundreds (maybe thousands?) of root keywords right there. Also, you can use eBay Pulse to see the top selling and other hot items.
- USE AFFILIATE NETWORKS.
If you are stuck for ideas, simply log into any number of affiliate networks and browse the products and READ the other keywords that are used in descriptions of those products. A few affiliate networks that I have used are: Clickbank, Commission Junction, Neverblue Ads, Clickbooth, Linkshare,JVZoo and many others.
- GO TO THE LIBRARY.
Book titles are a GREAT way to find niche ideas. In fact, even the most obscure section in the library probably is a pretty big niche online. The library just doesn’t have room to include all the tiny niches that can be found online. So walk down the aisles of the library and this could keep you busy for months (or years?) with keyword ideas.
- USE GOOGLE INSTANT.
I’m personally not a huge fan of Google Instant (because it often makes me forget what I was going to type in because of all the random ideas it throws up); however, it can be great way to generate some root keyword ideas. If you are just not thinking of keyword ideas on your own, simply type in a few letters into Google and check out some of the results. Try starting with just random letters or type in any word that pops into your mind; the suggestions given can lead your mind into some great niches.
- TRY WIKIPEDIA
Okay, for Wikipedia you probably need to start with some basic query before anything pulls up, but once you start reading ANY article on Wikipedia, you can find lots of great root keyword ideas within the text.
- READ FORUMS.
Go to your favorite forum, or visit Big Boards to browse through all of the biggest forums online. You can find thousands of forums that people have a passion for – which usually also makes a great niche. If you actually read some of the posts, you can find some excellent root keywords.
- PICK UP A NEWSPAPER OR MAGAZINE.
This one is pretty self-explanatory. Get the juices flowing by simply writing down what you are seeing on the page?
- LOOK AT ONLINE ADS.
I have used this a few times. When I am browsing other websites, I will take note of what is being advertised on the site and the specific keywords that are in the ads. This can very often lead me to think about niches that I probably wouldn’t have thought of on my own.
- COPY OTHER NICHE WEBSITES.
This is a hidden gem that I have used many times. Often when I am doing research or simply browsing other niche websites, I will find that a site owner is linking to lots of other niche websites (which they most likely own and operate as well). Once I find a network of niche websites, I will try to discover the keywords they are targeting and use these as root keywords. You can sometimes also find a network of interlinked niche websites by using the Yahoo Site Explorer to see who is linking to whom. I have found some low competition niches using this method.
- USE QUORA TO FIND IDEAS
Quora is a question and answer site where lot people go there to find answers to their problems. There are tons of invaluable ideas on quora, whenever someone if facing any challenge and want an immediate solution to his problem here is where he or she posts the challenge.
Amazingly, there are virtually professionals on every career on the platform willing to give you a free and professional solution to your question. Make sometime there, brows through the categories and I assure you it not going to be a waste of your time.
- USE ALIEXPRESS PRODUCTS, CATEGORIES, DESCRIPTIONS, AND BEST SELLERS
Aliexpress, the hub of Asian eCommerce giant sells over one hundred million products from chinese manufactures making it a great resource for generating niche ideas.
When browsing the site, don’t only look at products names also pay close attention to the product description (remember not all sellers on the site are fluent with the queens language so be watchful of spelling mistakes and grammatical errors.), categories and the best seller list updated every seven days.
They also have a page for brand zone where you can find brandable products for your next business ideas.
This site has been over the years been bashed for selling counterfeit brands and finally the brands are featuring on the site voluntarily. Their categories are well structured that its easy to spot idea. If you are in search of root keywords idea then its now at your disposal.
Define Your Target Market Through Keyword Research
I hope at this point you have your selected niches you would love to work with. I can hear you saying finally I have made it.
Well congrats for reaching this far, not all people will have what it takes to get here. However you can come up with the finest business ideas but without segmenting your target market (Your customers) there isn’t going to be any money to be made from your sleepless nights .
The more uniquely you identify your customers the more success you will find online. At this point I can hear you saying how I can identify my market. Please try not being alarmed because we are in this together.
Since we are not putting up an offline storefront where people can work in and ask for a product to buy, even with that, you need to research for products or services that have the potential to sell well in that location.
So your business thrives.
However the downside with the local brick and mortar business is the limitation of your product and services outreach. You are confined to your geographical location and country of origin. But you can change that today by setting up an online version of your storefront.
So you can attract sales from foreign countries. Now China is powerhouse for manufacturing and exporting almost every consumable.
With the help technology I sit at the comfort of my home (Ghana) and make a purchase in china without lifting a muscle. Such is the power of a operating an internet business.
On the contrary to the offline business, doing business online gives you the flexibility to reach larger markets and grow your profits exponentially.
In the online world, when a potential client is interested in your offering he or she will consult the oracles Google, Bing and others for suggestions, they read reviews and most importantly compare prices before making a purchasing decision.
Every product with massive search intent has fierce competition. These competitions (the big players in the industry) have very steep advertising budget to spend to showcase their offering to prospective clients. But You and I are building our dream business with limited budgets, hence we ought not to go against them. To every situation there is a solution.
That is why it’s important to conduct intensive keyword research to mine the nuggets that these big players are ignoring so we can also sustain our business. What these big boys are leaving at the table is what we call the long tail keywords.
Key Takeaway: If you are really serious in making your niche website profitable, then it’s your core mandate to see to it that due-diligence is done in your quest to segment your buying markets.
Keep in mind that, when done right 80% of your job is taking care of. Always fix your eyes on long tail you may have a better chance of ranking in Google more easily that focusing all your attention on short terms.
What is Keyword Research?
Keyword research is the process of finding the right keyword, with the right visitor intent so that people who are looking to buy products in the niche of your choice will be led to your website from search engine.
Traffic generated from the search engine is called organic traffic. This is the highest converting and most valuable traffic you will find online. To get enough of these organic traffic make sure you focus on finding the long tail keyword with fewer search volumes than to go for the short terms (head words) with volumes of searches.
Long tail keywords are all the three to six or more long phrase keywords that potential buyers are entering into the oracle (Google) for the top 10 search results. Of these searched terms. When you target the right terms your site will show up in the search results leading to sales.
WHY IS KEYWORD OR MARKET RESEARCH IMPORTANT?
The success of your niche site project or your online business is greatly dependent on the quality of your market research. If done wrongly, that is the doom of your dream business. 80% of online businesses die prematurely as a result of hasty keyword research.
However, when you set yourself up on the right path by; targeting low competition long tail keyword relevant to your niche, with a commercial value and a sizable traffic volume with buyer intent then you’re the sky is only your limit. The greenbacks will be raining in no time.
90 percent of the organic searchers land what they are looking to buy on the first page of google. So you owe it yourself and to your business to painstakingly dig for the nuggets from the deep mining for treasures.
Going after shallow mining drills will render the business non-profitable and frustrate you in the long run. Before someone flip through the pages 2, 3, 4… then the buyer isn’t familiar with the product he / she want to buy.
A searcher who have done a proper product research knows exactly what to feed the search oracles for suggestions. And it’s likely to find what they are looking for on the first 10 results on page one of google other oracle search engines.
There is a joke in the search engine optimization world that if you want to hide a dead body online hind it on page two of google since know searcher will visit that page.
The whole point here is for you to thrive on the page one the oracles search result pages.
In making the decision to build a business in any niche you have to ask yourself these questions;
- Which influencer is already is in the space you are aspiring to take take them on.
- What angles are they using to monetize their business
- Try and identify what they are not doing write and do your best to serve that hungry market.
- Consider the age bracket of your market, you will can easily know this if you do proper market research
VALIDATING YOUR KEYWORD RESEARCH
It is mandatory of you to validate your market research to ensure you are picking the right keyword and market with the potency of raining the greenbacks. This can be done in four easy steps;
- Commercial value
- Traffic volume
- Buyer intent
VALIDATION OF YOUR MARKET RESEARCH; THE RIGHT WAY.
Since we are building our successful internet business on a budget, we’re going to focus on free tools that will assist us validate your niche research. The number one niche research validation tool is Google Trends .
As the name suggest, it’s a free tool that suggesting to you the trending nature of your choosing industry over the years you are to work in. Simply type: https://trends.google.com/trends/ into your browser hit enter and a page like this will show. If by any chance you don’t see this page, please click on the EXPLORE BUTTON showing on the menu tab.
In the box where it says “add search term” enter your keyword in the box. In our case lets us use the keyword natural hair wigs. After entering the term in the search bar google trends show us the trend searchers looking to bug the natural hair wig. I trust this source because the data is coming directly from the greatest search engine oracle themselves.
Here is a pictorial view of the results
The result tells that, the niches have a steady potential trend predicting success in your choosing niche. I personally love google trends, not only will it tell you the growth or decline of your niche. Also it presents you with the opportunity to identify the geographical locations and countries that will be interested in your offering as well as some hidden gems (keywords that your competitors won’t know about.)
Let’s take a look at the screen shot below
The screen shot above affirm my claims of the league of countries interested in “natural hair wigs”. From the picture, USA is leading the league table with 100 points in that other, no wonder India made the button of the table because that is where most raw human hairs originate.
It makes sense because all natural expensive human hairs are made from the republic of India. I was surprise Ghana didn’t make the list since there is a hungry market for natural hair wigs
Now the next section is the related topics and related queries. For the purpose of our niche validation we will be focusing on the related queries. These are where the gems are since the big players ignore this stage of the keyword process.
These offer addition low competitive long tail key phrases you can target to get enormous traffic to your site. Google the oracle is suggesting to you that potential buyers are also looking for your products using these queries.
So as you can see we only searched for “natural hair wigs” yet under the related queries we now have “lace front wigs” with a monthly search volume of 16500 and commercial value of $0.34.
Also we have another gem “natural hair wigs UK” so if we are targeting the Unite Kingdom market for this keyword there you have if under the related queries.
All-though is has only 260 monthly searches but a combined efforts of more of such queries will results in large volumes of traffic to your site.
It is worth mention that anyone with little knowledge on the subject of SEO and keyword research will firsts fire up the google keywordplanner. There’s nothing wrong doing that but the only drawback is this: it is the go to site for every person looking to do keyword research. So when you follow the masses you get the same key phrase as your competitors. Another free great tool for keyword research is the moz keyword explorer
Step One: RELEVANCE OF THE KEYWORD TO YOUR NICHE
When deciding on the keyword to target on your website, its vital to note that it should go in accordance to the objectives of the site you’re creating.
For the purpose of our example, we will still be using our aforementioned keyword the “natural hair wigs“, as we have finally validated to build a business around natural hair wigs with the help of google trend and keyword planner (free tools) since we are working on a budget.
However, it’s worth mentioning that if you have the budget for paid tools such as Ahref, Long tail Pro and Similar web will give you in-depth understanding of your competition ranking keywords, back link profile and other useful information for the growth and success of your business.
Key Takeaway: Please try not to build a business focusing on two or more niches on one site as some are of the habit of doing. Unless of course you’re running an ecommerce shop, where you can sell multiple products are on one site. In the course of your research, if you identify two or more opportunities then its ideal you build separate internet businesses for each opportunity. For example, during your research you identified a growing trend for razer phones, sneakers and natural hair wigs. Since we’re running on a budget, the temptation will be high to combine all three potential niches on one site.
Step Two: THE COMMERCIAL VALUE
The commercial value in keyword research is a way of identifying where or not marketers are spending monies on these keyword. I understand you do not want to bet all your odds on a losing team. If you’re sampling keywords with no dollar value then it only means there no need to waste your time working in that niche.
In the above example, natural hair wigs uk has a monthly search of 210 and a commercial value of $ 0.89. This shows that advertisers are spending 0.89 cent on adwords for google to show this keyword to UK market. Try you very best to stay away from keywords with no advertising budget because it doesn’t warrant your time.
Step Three: TRAFFIC VOLUME
Traffic is the only driving force behind every successful online venture. However, going after higher traffic volume searches can also result in a failed online business. It’s ideal to build your business around 500 to 5000 monthly search volumes. Remember, we are focusing all of our attention on the long tail keywords with the potential to give us success.
Your head keyword should be in the range of the 5000 monthly search while your other keywords for content creation can have very low search volume. Even though they may be of low search queries, when you focus on them they will add up and before you know it you will be if a flood pool of countless visitors to your site.
Key Takeaway: Try your possible best to avoid keywords with larger monthly search volumes. It’s very tempting to let go of keywords monthly search volume of 100,000. After all we want flux of traffic to our business site. No you’re wrong. What you need is high quality traffic willing to open their wallet to give you money.
Step Four: BUYER INTENT KEYWORDS
When someone is researching for products to buy online, what do there enter into the oracles search engine? Whenever people google “how to prepare pizza, how to fly drones, the best goal scorer in 2017… their intention is not to buy products rather they are looking for information.
However when you are in the business of selling products and services using these informational keywords won’t fly for your business. So you should always focus on key phrases that are focuses on the buyer willing to open his wallet or draw out his credit card to make a purchase.
Buyer keywords are words like “best” or “discount” or “reviews.” When people are ready to purchase a product, they often perform a keyword search with the product name in the search followed by one of these buyer keywords.
- Top-Rated + Product Type
- Product Type + Newest
- Affordable + Product Type under $$
- Cheap + Product Type
- Quality + Product Type
- Product Name + For Sale
- Bargain + Product Type
- Buy + Product Type / Product Name
- Where Can I Buy + Product Name / Product Type
In the example above I did a google search for a natural hair wigs + “BEST”. The adjective best is qualifying the intention of the searcher. And that should be your focus if only you want to rain in the greenbacks.
Please keep in mind that this is not a comprehensive guide to keyword research. An ultimate resource will be coming soon where we will dive deeper into the subject of keyword research. This is just to give you a fair idea of how market research and validation of your business is done.
GET A BRANDABLE DAOMAIN
Every offline business or company has a name that it’s known for. Wal-mart, Melcom, TNT, Vodafone, Sprint, Verizon, three (3), Buy More, Large Mart are all names used to identify particular companies and their different offerings.
As humans, we are easily identified by the uniqueness of our names such is the model of building an online business. The name you choose to call your business will forever remain its identity so it’s ideal you give it a thorough thinking before you make a purchasing decision to buy a domain.
What is a domain name?
A domain name is basically the name your online company will be known for. For example, the domain name for Google is “google.com” and that of Amazon’s is amazon.com. So your domain name can be “yourname.com” or “example.com“. Without a domain name your online presence does not an online identity.
There are factors to consider when choosing a domain name;
- It’s should be short and brandable (not more than 4 words ideally 3 word is the best )
- Should be easily remembered
- Avoid the use of hyphens in your domain choice for example my-first-teachers-name.com
New Domain VS. Old Domain which should you buy?
There are both pros and cons when it comes to buying a used or expired domain. As a newbie in the online world I, would suggest you brainstorm for your own domain name and build it grounds up in other to avoid all the technical stuff you have to deal with. Such as checking the backlink profile, domain authority, trust-flow, or checking whether the domain isn’t penalize by google. Getting the wrong domain name from these domains flipping site without the technical competence to verify the entire aforementioned checklist will spell doom for your brand new company.
Well if you have the budget then brandbucket is a great place to buy good branded domain names but relatively pricey.
I remember we are building this successful online business with a budget. So it’s important to get a hosting company that offers free domains for new clients and one of the best with an excellent up time and exceptional customer service in the industry is BlueHost.com. More on them later.
Buy A Reliable Hosting for your business
Beside niche research and domain selection, the next most important stage is the choice of a hosting company. Where all your files or web database are stored 24/7 for easy access to your customers.
As you’re aware, online business doesn’t have an opening and a closing time. All of this is made possible by the help of hosting companies like
- …To name a few.
What is Web Hosting?
A web hosting is a computer that runs 24/7 nonstop on a dedicated server to ensure that your stored online files are access at all times even when you are sleeping. These companies offer their services for a fraction of the cost. There are several hosting plans serving same purposes but with different name depending on the company you sign up with.
Some of the popular ones include shared hosting, premium plans, self hosting plans, and VIP plans and dedicated hosting.
Almost all hosting companies appear to offer similar service but as all fingers aren’t equal such is the nature of buying a hosting plan for your new born business.
When starting out I will recommend you opt for the shared hosting plan which cost $3.49/m at blue host with free domain. So under 10 dollars you can start your online business.
How convenient and affordable way to start a business online. I will be delving deep into this section when I begin writing about the work from home jobs in the coming posts. So please be on the lookout and visit regularly.
Decide on a Content Management System
I am very much exited we’ve made it this far, at this point much of the work is done. You may be wondering what a content management system (CMS) is? We live in the age where we are privilege to have the opportunity to input words into ideas into the internet where it can be consumed by lots of content lovers. This is made possible by the content management systems. Such as;
- WordPress.org (self-hosted)
- WordPress.com (online)
You cannot start a business online without adapting to one of the following CMS. This blog is run on WordPress which is free to use with a click on a button. To help you make the best choice regarding your CMS platform, each platform is explained in detail below. In my next post on blogging.
Building Your Business Website
If you haven’t built a site before this point can be very tricky for you. However, there is nothing to worry if you’re new to creating a website. That’s my core mandate here to hold you by the hand or better you watch over my shoulder as we build a beautiful looking website that web-designers charge thousands of dollars before designing one for you. There are great resources on youtube that will show step by step website creation for non techies.
Already in this post we have covered lots of the essentials from domain, hosting, and installation of wordPress. The rest has got to do with theme selection and installation, plug-in and a tweaking of the site to look and feel as we want to brand our site.
To my friends who are new to themes and plug-in,
A theme dictates the look and style of your website. Your theme is made up of a range of things, such as font types and sizes, your color scheme and other areas that affect the aesthetics of your site. Your theme helps to reflect your identity through your site, and helps to improve your customer’s experience.
A plug-in is a piece of software containing a group of functions that can be added to a WordPress website. They can extend functionality or add new features to your WordPress websites. WordPress plug-in are written in the PHP programming language and integrate seamlessly with WordPress.
A comprehensive guide on how to create a website step-by-step with no step skipped is on its way into your inbox, try to white list our email so you don’t miss out when published
Now It’s Time To Watch It Grow
Now that our site is finally up and running, we must not site on our hand expecting clients to miraculously locate our site and transact business with us. I understand you’ve heard the adage that “CONTENT IS KING“, so it’s high time you educate, entertain and inform your readers about the trending new and happenings in the industry. These can be accomplished with the help of search engine optimization (SEO) in short.
More on that later;
Producing high quality content rich and staying true to your audience is the only way you can break through the ice. Zero hyping and only recommend products and service that you have used and can attest to its meeting up its potentials will you help stand out of the crowed and be perceived as an expert in your chosen line of business.
Conclusion and Final Thoughts
I am very much happy we’re finally getting to the end of our today’s lesson, but before we call it a day there some key takeaways that we need to remember so that whenever we think of making a successful online business then we work with it.
First and foremost, there is the need to Find a need and fill problem or pain points of people and fill in the blanks by trying to address their concerns. It can be parenting, relationship, dating, how to make money and investments opportunities, education, addiction…you’ll be able to identify these problems through proper market research. You can even make a business out of your very own addiction problem and how you were able to overcome it.
Secondly, identifying the problem doesn’t make a business but you have to put in the work to produce contents that sells. These are the type of contents that truly speaks to address the reader’s problem. Those that separate the AHHA piece of content from those that makes the reader long for more.
This is the only way your market will pay you handsomely for your efforts. Remember not to focus on the monetary gain instead strive to provide pure value and the rest will find you. I promise.
Third on the bill is to design and build an easy-to-use website. This is the point where l see many lean entrepreneurs fail because they always strive to build a clutter site where by navigation on the site becomes a problem.
Keep your design simple and focus on putting valuable information on the site for your readers to digest. If you have a message design doesn’t matter. Trust me I learned this the hard way.
The forth point is to use organic search to drive traffic to the site with the help of search engine optimization. This can be a very tricky topic when you are new to driving organic search traffic from search engines like google, bing, duckduckgo and the rest to your content. In simply put SEO is all about writing copies for both human consumption as well as bots
Finally, establish an expert reputation for yourself. Your knowledge on the subject you are selling to your audience will separate the ordinary from the extraordinary. Have you ever wondered why specialist in the medical field makes more money than the general medical practitioner? Why do financial consultants are rated higher above ordinary accountants.
It’s obvious that heart surgeon and financial adviser like Tony Robbins have establish themselves as expect in their chosen careers and will be getting higher payout than their colleagues. So I encourage you to build yourself with the required knowledge in you chosen niche.
The free resources s are available everywhere online. All you have to do is just consult the master ORACLE google.
Now it’s your turn to let us know what strategies you’re using to crush in the greenbacks online so we all can emulate from you the PROS.
Some of the links below are affiliate links, which means that if you choose to make a purchase, I will earn a commission. This commission comes at no additional cost to you.
Please understand that I have experience with all of these companies, and I recommend them because they are helpful and useful, not because of the small commissions I make if you decide to buy something.
Please do not spend any money on these products unless you feel you need them or that they will help you achieve your goals.
Want to learn more?